Striking Access to Digital Spaces

GTG Hardware is developed and engineered with the user experience in mind. As the physical interfaces of our integrated solutions, our media installations are designed for both catching attention, as well as immersive use. With our modular technology systems, we are able to realize a wide range of installations, from single interactive displays to monumental kinetic billboards. Our portfolio also includes ready-made billboard and display constructions for indoor and outdoor use.

Kinetic Media

GTG began early to scrutinize the conventional display. The first outcome of this development work was the RotationScreen. Its capability to rotate 360° around the central axis has proven to surpass mere improved aesthetics by also heightening functionality and engagement:

  • Kinetic Hardware verifiably makes for higher notice and directs the user’s attention to the displayed content.
  • The variation of the display’s position allows for multiple display formats (such as portrait and landscape formats).
  • The mechanized movement of the screen becomes yet another channel of communication, providing an additional tool for the message to be sent out.

When digital content is also adapted to complement the varied positions and transitions of the moving hardware, it results in a new width and depth of messaging. Meaning is now conveyed on the surface of the screen; with the movement of the screen; and in the interplay of medium and message. We refer to this as "the media gesture".

We’ve since implemented this principle to varying degrees and have developed it to complement different uses. Our technology and products are applicable to temporary operations indoors (as with the RotationScreen) to awe-inspiring monumental media installations outdoors (e.g. Wynn Tower, MetaTwistTower). Today, these installations draw attention at locations around the globe.


MetaTwistTower

An evolution of the stand-alone digital billboard, the MetaTwistTower changes and adapts in real-time to suit both the displayed images and the situational needs. Synchronized content and moving hardware open up new possibilities in narration and visual effects, creating an exciting experience for passers by.

www.MetaTwistTower.com

Case Study: MTT at Munich Airport

The Next Step in Digital Media

Highly Skilled

No longer confined to the dimensions of normal digital billboards, images come to life with the unique transformation ability of the MTT. Unlike traditional advertising that had to rely purely on the content displayed, images can now interact with the medium they're displayed on, with the twists and turns of the tower captivating passers-by before they're drawn into the message of the content. With the MTT, brands will have an entirely new and unique way to communicate their message.

Multiply Talented

GTG created a morphing, transforming object that completely re-defines how displays are applied and viewed – to make optimum use of public space. In addition to its fascinating advertising capacity, its ability to turn makes it capable of supporting any ongoing occurrence nearby: Events in the proximity of a MTT have both an information display and a characteristic landmark at their disposal.

New Viewing Experience

The different shapes and modes the MTT can create open up new and unseen advertising potential. From landscape to portrait to widescreen and everything in between, images break free from the usual restrictions of billboard space and come alive like never before, prolonging their dynamic from digital into the physical space.

Effective Media Gesture

With the MetaTwistTower fixed formats are only phases within its overall performance. Its variability through means of its constantly renewing configuration screens intensifies the communication effect of the billboard:

Perfect Fit to Situational Requirements

The movability of the LED screens interacts with the room in which the MetaTwistTower is set up. Whereas other billboards are inflexible due to their fixed installation, the MetaTwistTower is flexible and can be adjusted to suit any specified requirement both regarding the style of communication and the intended purpose. For example, MetaTwistTower display advertisement can be strategically placed to capture the mass audience for optimal results and can support individual customized events directly on-site.

Interaction of Hardware and Content

The movements of the LED screens interact with the contents displayed. The adjustment of moving pictures with movable hardware enables complex displaying and captivating story telling. This versatility makes the MetaTwistTowers part of the dramaturgy – moving screens as media performance presentation designed to capture attention.

Impressive Variability

With a total height of 10.60 m and an overall LED-surface of 41 m² the MetaTwistTower has the appropriate imposing size for crowded public spaces. Its characteristic design and eye-catching movements combine to present a captivating unique advertisement presentation.

Hard Facts

 

Overall Height 10.6 m
Overall LED Surface 41 m²
LED Panels
9
Independently movable layers 3
Parts ≈ 25.000

RotationScreen

The RotationScreen literally sets digital content in motion and presents it at its best. Synchronized to the displayed images, the kinetic installation turns into a high-powered eye catcher.

A New Audiovisual Representative

With its smooth alternation of horizontal and upright format, the RotationScreen creates a new scope of presentation. Images are not longer restricted by the medium – they are presented in maximum size to achieve maximum attention. Seamlessly, the RotationScreen laces the medium into the dramaturgy. Its movements, adapted synchronous to the content in a high-powered way, add up to a new audiovisual representative.

RotationScreens staged as a group are deepening the impact of its gesture: Not only the combination of images and media are resulting in new possibilities – also the interplay of single devices, allowing prolonged storylines from within the content into the assembly. A multimedia theatre, catching the eye of every crowd at any event.

Applicable Anywhere

Standalone on Foot

  • Unique or in a group
  • Ideal for temporary application like trade shows, events, exhibitions or as a fascinating side display

Overhead on Poles

  • Unique or in a group
  • Allows for placement within spaces

 

 

Wall Mounting

  • Unique or in a group
  • Spectacular media installation with impressive presence
  • Ideal for representative spaces like brand rooms or corporate lobbies
  • For frequented spaces with like retail facilities or clubs

MotionWall

  • Mounted on rails
  • Single or in a group
  • Adds yet another type of motion and therefore further possibilities for choreographies
  • Transfers the assets of the RotationScreen to higher spaces
  • For increased visibility from a distance
Hard Facts
Rotation of display 360°
Synchronized content files/gtg/images/icons/checkmark.png
Variable display size files/gtg/images/icons/checkmark.png
Choreographic effects files/gtg/images/icons/checkmark.png
Placement Options 4

MotionWall

Integrated into new or existing partitions, the RotationsScreen’s eye catching kinetics gain agility and visibility as a MotionWall. Adding another axis of movement, the MotionWall allows for varying rail-based choreographies – horizontally, vertically, around each screen’s central axis and with synchronized content, throughout all displays.

Case Study: Sony MotionWall

Applicable Anywhere
  • Mounted on rails
  • Single or in a group
  • Adds yet another type of motion and therefore further possibilities for choreographies
  • Transfers the assets of the RotationScreen to higher spaces
  • For increased visibility from a distance
Hard Facts
Rotation of display 360°
Synchronized content files/gtg/images/icons/checkmark.png
Variable display size files/gtg/images/icons/checkmark.png
Choreographic effects files/gtg/images/icons/checkmark.png

xSlider

It’s not only built on a grand scale, the entire concept of the xSlider is grandiose. In contrast to other advertising formats in the public realm, it combines several attention-grabbing factors like size, moving images, kinetics and illumination to create an awe-inspiring stage for brands and products.

Learn more about the xSlider

Case Study: xSlider Taipei

Concept

Attention and effective communication of messages in dynamic and lively spaces can only be achieved through well designed media installations with a powerful scope of features that are able to attract the attention needed. To match these requirements, the xSlider was designed as a device that leaves the current concept of billboard behind:

 

Salience through kinetics

The communicative impact of the xSlider evolves from its kinetic panels – agents of communication in addition to images and sound. This interaction and synchronization of foreground and background visuals provides new scope for visual and narrative impact. Above all, the application of kinetics is startling and catches the eye of the passers by. A key benefit to communicate successfully in such a challenging setting like the Taipei West Bus Terminal area.

Scale for Extensive Visibility

To support the kinetics’ virtue even from a distance, the xSlider also was highly specified in terms of scale and illumination. At almost 5m high and over 40m long, the billboard is a unique and iconic landmark for the entire area. Its extraordinary construction allows it to glide around a 90° corner with a viewing angle of 270°. Hence, featured advertising content can be seen from all key access directions and therefore reaches a larger number of people. Furthermore, the xSlider announces its striking presence through the power of LED illumination.

Hard Facts

 

Length 43.2 m
Height 4.8 m
Moving Sliders
200 m2
Slider Dimensions 2 x 5.6 m
Display Surface
200 m2
Viewing Angle 270°