Digital and Physical Sony Showcasing
To give their products a special platform at the high-end shopping mall “Globus” in the city center of Zurich, Sony commissioned GTG to design a media installation for the entrance area. The solution stages a central screen, moving in front of several other screens to combine foreground and background content in an entertaining way. To attract passersby and stimulate sales, an RGB lighting display highlights selected exhibited SONY products, accordingly to the digital messages.
||Sony Show Window