Wynn Billboard

Brief Description

The Wynn Resort is one of the most luxurious hotels in Las Vegas. Apart from the unique appearance of the hotel, the visual key element is a 40 m high triangular LED-Tower with a lateral width of 10 metres. GTG designed a kinetic metal element measuring 12 metres which can be moved mechanically across almost the entire height of the pillar. The vertical movement of the enourmous unit is integrated in the content displayed on the LED tower. Digital and physical elements add up to an unique and novel viewing experience.

Key Facts

Name
Wynn LED Billboard
Client
Steve Wynn
Year
2004
Location
Las Vegas, USA